We live in a time of economic uncertainty, when some EU countries are plunged in debt crisis, stock markets frighteningly fluctuate, and Purchasing Managers’ Index for the manufacture industry is at a two-year low across the globe. Therefore, new product development becomes increasingly yet unsurprisingly essential to businesses’ desire to secure a hold on, and consequently expand their market share.
Yet, as simple as it may seem in theory, New Product Development is no easy tool to manipulate in practice. Out of 180 000 new products launched on the global consumer market in 2006, only 15%, or a mere 27 000, still exist today, with fewer than 5% considered hits. The others are meager dinosauric products collecting dust in the abyss of store shelves.
Because being innovative and designing customer-oriented, valuable products is primarily what we strive for, I am proud to present the location of the next NPD New Product Development World Tour stop; Scandinavia. The forum will take place January 31st – February 2nd 2012 at the ultra-modern BellaSky Comwell in Copenhagen. It will bring together C-level executives from cross-industry global companies, sharing their experience, knowledge and challenges in establishing a company-oriented process designed to bring customer-oriented and innovative products. Our product has been designed specifically to your needs; a 3-day life cycle, a multifunctional facet of case studies, roundtable discussions, panel debates, and plenty of networking!
Some of the key topics addressed on this year’s agenda:
- • Target Costing – How to establish a market-driven price that will become the influencer rather than the result of the product design
- • Running a successful global product development to optimize the efficient use of company-wide resources and expertise
- • Collaborative NPD – supplier/customer, intra-industrial, and trans-sectorial cooperation to push open innovation and gain the competitive edge
- • Stronger cross-departmental collaboration to ensure a full follow through of the process
- • Market Analysis – Step zero of the process to ensure you develop products according to identified opportunities
At NPD New Product Development World Tour in Scandinavia, you will acquire tools to launch new products that fall in the less than 5% bracket. Because everyone knows that purchased inputs account for 50% of production costs, you will also explore paths of different types of collaborative NPD experiences and Target Costing methods to learn how to reduce costs and minimize risks, all the while improving brand image and gaining the competitive edge.
Most importantly, you will gain insights on how to set up an effective cross-functional NPD New Product Development team that will facilitate cross-department and cross-regional communication for a more efficient use of internal resources and consequently, a shortened time to market.
Using best practice case studies from across the globe, NPD New Product Development World Tour Scandinavia will show you how a tightened NPD process has brought similar success stories from different corporations operating in different markets.
Do not miss this unique opportunity to gain insights from and benchmark with the leading organizations across the globe.
I look forward to welcoming you at the BellaSky in Copenhagen, January 31st – February 2nd!
Sincerely,
Thomas Igou, Project Manager, NPD New Product Development World Tour Scandinavia
